36 months
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BBA is one of the most popular and sought-after bachelor's degree programs pursued by students after Grade 12. The BBA with specialization in Marketing Management offers students the skills and knowledge needed to understand core business processes, people management, and strategies. The program will equip the learner with valuable abilities, empowering students to excel in the dynamic and competitive field of marketing, making them well-prepared for success in their future careers.
The first year of the degree will lay the foundations of management, business economics, business communication, and accounting. In the second year of the program, you will learn Marketing-specific skills and knowledge. In the final semester, the learners will complete the mandatory Dissertation project, which provides first-hand experience in the business world.
Marketing budgets expected to rise up to 25% with focus on Digital Advertising and Social Media. (Source: SAMY Alliance Marketing Trends)
Global influencer market size was $16.4 billion in 2022. (Source: Statista)
Marketing consulting projected to reach $343.5 billion growth by 2025, a top salary job area. (Source: Beroe Market Research)
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