Call Now
Programs 
About 
BBA with specialisation in Marketing Management
Last Date To Apply - 30th May
Duration36 months
INR 4,167 Monthly
INR 150,000
Eligibility 10+2 with 50% marks*
Click/scan to connect on Whatsapp
Additional global certifications through Coursera
Why BBA with specialisation in Marketing Management
BBA is one of the most popular and sought-after bachelor's degree programs pursued by students after Grade 12. The BBA with specialization in Marketing Management offers students the skills and knowledge needed to understand core business processes, people management, and strategies. The program will equip the learner with valuable abilities, empowering students to excel in the dynamic and competitive field of marketing, making them well-prepared for success in their future careers.
The first year of the degree will lay the foundations of management, business economics, business communication, and accounting. In the second year of the program, you will learn Marketing-specific skills and knowledge. In the final semester, the learners will complete the mandatory Dissertation project, which provides first-hand experience in the business world.
A Booming Sector With Growth & Promising Opportunities
Marketing budgets expected to rise up to 25% with focus on Digital Advertising and Social Media. (Source: SAMY Alliance Marketing Trends)
Global influencer market size was $16.4 billion in 2022. (Source: Statista)
Marketing consulting projected to reach $343.5 billion growth by 2025, a top salary job area. (Source: Beroe Market Research)
UPES 
Advantage
- Management & Leadership
- Organizational Behaviour
- Business Economics
- Business Communication
- Business Accounting
- Financial Management
- Human Resource Management
- Operations Management
- Essentials of Marketing Management
- Quantitative Techniques
- Research Methods
- Business Computing & IT Applications
- Business Analytics for Managers
- International Business
- Essentials of Entrepreneurship
- Data Visualization
- Total Quality Management
- Basics of Digital Marketing
- Services Marketing
- Managing Customer Relationships
- Strategic Management
- Basics of Artificial Intelligence
- Managing Brands
- Sales and Distribution Management
- Consumer Behaviour & Market Research
- Synopsis
- Essentials of Logistics & Supply Chain Management
- Integrated Marketing Communication
- Legal Environment of Business
- Dissertation
- Understand marketing principles and concepts.
- Learn market research and consumer behavior analysis.
- Acquire knowledge of branding and advertising.
- Understand digital marketing and social media.
- Learn about sales techniques and customer relations.
- Get global certifications from prestigious universities like Wharton Online, University of Minnesota, University of California, University of Illinois, University of London, Rutgers University and more.
- Stay competitive in the ever-evolving job market by mastering emerging areas of expertise.
- Access to specialized Coursera courses tailored to your domain will be available after your enrolment.
- Learn from world-class faculty members from around the globe who will guide your journey.
- Marketing Coordinator
- Social Media Specialist
- Sales Representative
- Brand Manager
- Product Marketing Manager
- Digital Marketing Manager
- Marketing Manager
- Marketing Director
- Chief Marketing Officer (CMO)
Our comprehensive career services guarantee your career preparedness and employability for the professional world.
- Career Orientation
- Mentorship by industry experts
- LinkedIn/Resume building guidance
- Interview preparation
Our flexible and budget-friendly fee payment options are designed to make your education journey as smooth as possible.
- Easy EMI Plan: Study stress-free and focus on smaller, manageable payments over 24 months.
- Semester-wise Fee: Opt for our straightforward semester-wise fee structure and pay just INR 25,000 per semester (total 6 semesters)
Marketing Strategy Development
Social Media Management
Brand Development
Market Research
