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Programs 
About 
BBA with specialization in Marketing Management
Book Your Seat For January 2024 Admissions Early Bird Scholarships Available!
Duration36 months
INR 4,167 Monthly
INR 150,000
Eligibility 10+2 with 50% marks*
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Additional global certifications through Coursera
Why BBA with specialization in Marketing Management
BBA is one of the most popular and sought-after bachelor's degree programs pursued by students after Grade 12. The BBA with specialization in Marketing Management offers students the skills and knowledge needed to understand core business processes, people management, and strategies. The program will equip the learner with valuable abilities, empowering students to excel in the dynamic and competitive field of marketing, making them well-prepared for success in their future careers.
The first year of the degree will lay the foundations of management, business economics, business communication, and accounting. In the second year of the program, you will learn Marketing-specific skills and knowledge. In the final semester, the learners will complete the mandatory Dissertation project, which provides first-hand experience in the business world.
A Booming Sector With Growth & Promising Opportunities
Marketing budgets expected to rise up to 25% with focus on Digital Advertising and Social Media. (Source: SAMY Alliance Marketing Trends)
Global influencer market size was $16.4 billion in 2022. (Source: Statista)
Marketing consulting projected to reach $343.5 billion growth by 2025, a top salary job area. (Source: Beroe Market Research)
UPES 
Advantage
- Management & Leadership
- Organizational Behaviour
- Business Economics
- Business Communication
- Business Accounting
- Financial Management
- Human Resource Management
- Operations & Material Management
- Essentials of Marketing Management
- Strategic Management
- Research Methodologies for Managers
- Business Computing & IT Applications
- Business Analytics for Managers
- International Business
- Essentials of Entrepreneurship
- Data Visualization
- Managing Customer Relationships
- Integrated Marketing Communication
- Basics of Digital Marketing
- Services Marketing
- Quantitative Techniques
- Business Policy & Strategies
- Managing Brands
- Sales and Distribution Management
- Consumer Behaviour and Market Research
- Essentials of Logistics & Supply Chain Management
- Advertising and Sales Promotion
- Dissertation
- Understand marketing principles and concepts.
- Learn market research and consumer behavior analysis.
- Acquire knowledge of branding and advertising.
- Understand digital marketing and social media.
- Learn about sales techniques and customer relations.
- Get global certifications from prestigious universities like Wharton Online, University of Minnesota, University of California, University of Illinois, University of London, Rutgers University and more.
- Stay competitive in the ever-evolving job market by mastering emerging areas of expertise.
- Access to specialized Coursera courses tailored to your domain will be available after your enrolment.
- Learn from world-class faculty members from around the globe who will guide your journey.
Learn the basics of AI, its diverse applications within your field, gain practical knowledge of leveraging AI to solve real-world business challenges, and develop the expertise to evaluate AI solutions effectively.
- Introduction to Data Science, AI/ML
- Data Science Applications
- Data and Summarizing Information
- Hypothesis Testing Techniques
- Introduction to Machine Learning (ML)
- Data Preparation Strategies for ML
- Exploration of ML Algorithms
- Unsupervised Learning Approaches
- Understanding Model Inference
- Navigating Challenges in Model Deployment
- Specialized Module on Deep Learning
- Exploring Generative AI and its Role in Business Innovation
- Prompt Engineering
- Latest AI Applications In Your Domain
- Marketing Coordinator
- Social Media Specialist
- Sales Representative
- Brand Manager
- Product Marketing Manager
- Digital Marketing Manager
- Marketing Manager
- Marketing Director
- Chief Marketing Officer (CMO)
Our comprehensive career services guarantee your career preparedness and employability for the professional world.
- Career Orientation
- Mentorship by industry experts
- LinkedIn/Resume building guidance
- Interview preparation
To make your payment journey smoother, our partner, we offer you flexible and budget-friendly payment options:
- Easy EMI Payment: Our Partner, Finance Peer offers 12 months EMI* option.
- Semester-wise Fee: Pay INR 25,000 per semester (total 6 semesters).
Marketing Strategy Development
Social Media Management
Brand Development
Market Research
Prepare for a Career of Tomorrow with UPES Online
Our Alumni Network on the Job & Thriving
After completing the program, you will get a Bachelor's Degree from UPES
UPES in ranked 46th among Indian universities and 41th in the management category by NIRF 2024.
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FREQUENTLY ASKED QUESTIONS
Absolutely. All online degree programs provided by UPES ON hold recognition and approval from the University Grants Commission (UGC) and the Distance Education Bureau (DEB). This ensures that the education you receive meets the highest quality standards.
Please refer to https://deb.ugc.ac.in for further information.
UPES ON's commitment to excellence is underscored by its remarkable achievements. We are not only ranked 39th in the Management category of the National Institutional Ranking Framework (NIRF), but UPES as a whole is also the No.1 Private University in Academic Reputation. Furthermore, our university ranks amongst the top 3% of universities worldwide, as per the 2024 QS World University Rankings.
Yes, indeed. UPES ON's degrees carry international recognition. Organizations like World Education Services (WES) acknowledge and accept our degrees, facilitating opportunities in regions such as the US and Canada.
UPES ON boasts a diverse array of online degree programs and professional certifications across 32 disciplines. Whether your interest lies in business, engineering, technology, or other fields, we have options to cater to your aspirations.
UPES ON's degrees and certificates hold significant credibility and value in the eyes of various stakeholders, including government agencies, corporations, and educational institutions. This recognition expands your horizons for career growth.
Choose UPES ON with confidence, knowing that our recognized online programs, impressive rankings, global acceptance, and international acclaim can propel you toward academic and professional success. For more detailed information, feel free to explore our official website or contact our admissions team.
Yes, our online degrees are recognized in India and abroad. Our alumni have undertaken further studies and made successful careers after completing these programmes, in many countries across the globe.
Absolutely, we go beyond the traditional placement support. We offer comprehensive career orientation sessions, enabling you to explore various career paths and gain clarity on your aspirations. Crafting an impactful resume is a crucial step, and we provide assistance in creating an outstanding one. Not only that, our expert guidance extends to helping you build an impressive LinkedIn profile, enhancing your online professional presence. We also share relevant job offers every month, ensuring you have a consistent stream of opportunities aligning with your envisioned career path.
- Legacy University: Ranked 52nd among Indian universities and 39th in the management category by NIRF 2023. QS 5-star for academic development. NAAC 'A' Grade University.
- Updated Curriculum: Includes AI and innovations in your field.
- Dual Certification: From prestigious global universities like Rutgers, Wharton Online, and more.
- Convenient Financing: Low-interest loans and flexible part-payments available.
- Enriching Learning Journey: Exclusive Pre-Semester specialized courses, workshops, and masterclasses by global faculty.
- Career Support: Resume building, LinkedIn guidance, virtual apprenticeships, and regular job opportunity updates.
- Interactive Learning: Engage with dynamic and interactive study material.
- Case study-based pedagogy: Enhance your problem-solving skills using AI and other real-world solutions.
- Dedicated student support: Get prompt assistance for all your queries, round the clock.
The UPES ON Term-end Examination are conducted on the following dates:
| Exam Cycle | For Programs | Last Date for Registration | Date of Examination |
|---|---|---|---|
| December Exam Cycle | For July intake | 15 October - 15 November or As Notified | 3-13 December |
| March Exam Cycle | For PGP and Supplementary exam | 1 February - 15 February or As Notified | 3-13 March |
| June Exam Cycle | For Jan intake | 15 April - 15 May or As Notified | 3-13 June |
| September Exam Cycle | For PGP and Supplementary exam | 1 August - 15 August or As Notified | 3-13 September |
