MBA with specialization in Digital Business

Book Your Seat For January 2024 Admissions Early Bird Scholarships Available!

Why MBA with specialization in Digital Business

The World Economic Forum Davos 2023 urged companies to prioritize digital transformation to build resilient workforces and economies, even in downturns. According to an Amazon Web Services report, India will require 9 times more skilled workers by 2025. This means companies face the risk of a significant talent gap in the future. Professionals equipped with versatile digital skills can fill this talent gap in the current business landscape – a capability highly valued by recruiters.

An online MBA with specialization in Digital Business from UPES ON prepares learners to lead digital transformations and innovate in the digital realm. This 2-year program equips learners with an understanding of digital business transformations and new business models to drive digital innovation

A Booming Sector With Growth & Promising Opportunities

  • Digital transformation is a priority for most organisations, but 3 out of 4 workers lack needed digital skills. (Source: DAVOS 2023)

  • Demand for workers with digital skills will increase by 27.3 million by 2024. India would need 9x more digital skilled workers by 2025. (Source: Amazon Web Services)

  • 98% workers trained in digital skills in 2022, leading to career benefits like efficiency, salary increase, improved employability, promotion opportunities, and job security. (Source: Amazon Web Services & Gallup Global Survey 2022, DAVOS 2023).

We Are Creating Leaders Of Tomorrow

with our transformation package

UPES Advantage

  • Economics & Management Decisions
  • Financial Management
  • Marketing Management
  • Quantitative Techniques for Management Applications
  • Operations & Material Management
  • Human Resource Management
  • Customer Relationship Management
  • Project Management & Contract Administration
  • Strategic Management of Technology & Innovation
  • Research Methodology
  • Introduction to Digital Business and Social Media Tools
  • Digital Business Models and Design Principles
  • Digital Brand Management
  • Digital Marketing
  • Business Analytics for Managers
  • Data Visualization
  • Business Policy & Strategy
  • Digital and Business Laws
  • Digital Payments and E- Business & E-Commerce
  • Dissertation
  • Develop an in-depth understanding of the dynamics of the global Digital Business ecosystem.
  • Develop skills surrounding the key marketing and branding components of an online business.
  • Analyze the issues managers face in internet-based organizations.
  • Demonstrate analytical skills, with respect to dynamics of digital business.
  • Apply business and technical knowledge to achieve and maintain market leadership positions in the Digital Business space.
  • Exhibit assessment and design skills for research, promotion, and communication strategies within the Digital Business ecosystem.
  • Bootcamps: Hands-on workshops on applying digital technologies to solve real-world supply chain challenges.
  • Projects: Sample Project "Optimizing Inventory Management in FMCG Sector"
  • 2 non-credit modules to be delivered by Safexpress.
  • Get global certifications from prestigious universities like Wharton Online, University of Minnesota, University of California, University of Illinois, University of London, Rutgers University and more.
  • Stay competitive in the ever-evolving job market by mastering emerging areas of expertise. 
  • Access to specialized Coursera courses tailored to your domain will be available after your enrolment.
  • Learn from world-class faculty members from around the globe who will guide your journey.

Learn the basics of AI, its diverse applications within your field, gain practical knowledge of leveraging AI to solve real-world business challenges, and develop the expertise to evaluate AI solutions effectively.

  • Introduction to Data Science, AI/ML
  • Data Science Applications
  • Data and Summarizing Information
  • Hypothesis Testing Techniques
  • Introduction to Machine Learning (ML)
  • Data Preparation Strategies for ML
  • Exploration of ML Algorithms
  • Unsupervised Learning Approaches
  • Understanding Model Inference
  • Navigating Challenges in Model Deployment
  • Specialized Module on Deep Learning
  • Exploring Generative AI and its Role in Business Innovation
  • Prompt Engineering
  • Latest AI Applications In Your Domain

  •  Digital Marketing Associate- Social Media Coordinator
  •  Content Creator
  •  Web Developer
  •  Digital Analytics Assistant
  •  E-commerce Coordinator
  •  SEO/SEM Specialist
  •  UI/UX Designer
  •  Data Analyst
  •  IT Support Specialist
  •  Digital Marketing Manager
  •  E-commerce Manager
  •  3WDigital Project Manager
  •  Customer Experience Manager
  •  Digital Analytics Manager
  •  Data Management Specialist
  •  Digital Product Manager
  •  Cybersecurity Manager
  •  Business Intelligence Analyst
  •  Digital Transformation Manager
  •  Director of Digital Strategy
  •  Head of E-commerce
  •  Chief Marketing Officer (CMO)
  •  Chief Information Officer (CIO)
  •  Chief Data Officer
  •  Vice President of Digital Transformation
  •  Director of Customer Experience
  •  Director of Digital Analytics
  •  Vice President of Digital Marketing

Our comprehensive career services guarantee your career preparedness and employability for the professional world.

  • Career Orientation
  • Mentorship by industry experts
  • LinkedIn/Resume building guidance
  • Interview preparation

To make your payment journey smoother, our partner, we offer you flexible and budget-friendly payment options:

  • Easy EMI Payment: Our Partner, Finance Peer offers 12 months EMI* option.
  • Semester-wise Fee: Pay INR 37,500 per semester (total 4 semesters).

  • Data Analysis
  • SEO & SEM
  • CRM
  • Basic Designing Skills
  • Social Media Skills
  • Digital Marketing

Our Alumni Network upes on logo the Job & Thriving

After completing the program, you will get a Master's Degree from UPES

UPES in ranked 52nd among Indian universities and 39th in the management category by NIRF 2023.

Trending upes on logo UPES Online


Absolutely. All online degree programs provided by UPES ON hold recognition and approval from the University Grants Commission (UGC) and the Distance Education Bureau (DEB). This ensures that the education you receive meets the highest quality standards.

Please refer to for further information.

UPES ON's commitment to excellence is underscored by its remarkable achievements. We are not only ranked 39th in the Management category of the National Institutional Ranking Framework (NIRF), but UPES as a whole is also the No.1 Private University in Academic Reputation. Furthermore, our university ranks amongst the top 3% of universities worldwide, as per the 2024 QS World University Rankings.

Yes, indeed. UPES ON's degrees carry international recognition. Organizations like World Education Services (WES) acknowledge and accept our degrees, facilitating opportunities in regions such as the US and Canada.

UPES ON boasts a diverse array of online degree programs and professional certifications across 32 disciplines. Whether your interest lies in business, engineering, technology, or other fields, we have options to cater to your aspirations.

UPES ON's degrees and certificates hold significant credibility and value in the eyes of various stakeholders, including government agencies, corporations, and educational institutions. This recognition expands your horizons for career growth.

Choose UPES ON with confidence, knowing that our recognized online programs, impressive rankings, global acceptance, and international acclaim can propel you toward academic and professional success. For more detailed information, feel free to explore our official website or contact our admissions team.

Yes, our online degrees are recognized in India and abroad. Our alumni have undertaken further studies and made successful careers after completing these programmes, in many countries across the globe.

Absolutely, we go beyond the traditional placement support. We offer comprehensive career orientation sessions, enabling you to explore various career paths and gain clarity on your aspirations. Crafting an impactful resume is a crucial step, and we provide assistance in creating an outstanding one. Not only that, our expert guidance extends to helping you build an impressive LinkedIn profile, enhancing your online professional presence. We also share relevant job offers every month, ensuring you have a consistent stream of opportunities aligning with your envisioned career path.

Yes, you can pursue a Ph.D. after the successful completion of your MBA degree. A Ph.D. enhances your employability quotient and helps you progress in your career.

Yes, you can pursue a short-term PGP or Certification course along with your MBA degree program.

  • Legacy University: Ranked 52nd among Indian universities and 39th in the management category by NIRF 2023. QS 5-star for academic development. NAAC 'A' Grade University.
  • Updated Curriculum: Includes AI and innovations in your field.
  • Dual Certification: From prestigious global universities like Rutgers, Wharton Online, and more.
  • Convenient Financing: Low-interest loans and flexible part-payments available.
  • Enriching Learning Journey: Exclusive Pre-Semester specialized courses, workshops, and masterclasses by global faculty.
  • Career Support: Resume building, LinkedIn guidance, virtual apprenticeships, and regular job opportunity updates.
  • Interactive Learning: Engage with dynamic and interactive study material.
  • Case study-based pedagogy: Enhance your problem-solving skills using AI and other real-world solutions.
  • Dedicated student support: Get prompt assistance for all your queries, round the clock.

The UPES ON Term-end Examination are conducted on the following dates:

Exam Cycle For Programs Last Date for Registration Date of Examination
December Exam Cycle For July intake 15 October - 15 November or As Notified 3-13 December
March Exam Cycle For PGP and Supplementary exam 1 February - 15 February or As Notified 3-13 March
June Exam Cycle For Jan intake 15 April - 15 May or As Notified 3-13 June
September Exam Cycle For PGP and Supplementary exam 1 August - 15 August or As Notified 3-13 September

The Online MBA in Digital Business from UPES ON is a cutting-edge program designed to equip professionals with the skills needed to excel in the digital business landscape. It offers comprehensive training in data analytics, machine learning, and business strategy. With a flexible online format, it allows working professionals to enhance their analytical and leadership abilities while balancing their career commitments.

UPES Online’s MBA in Digital Business equips you with the skills to excel in the digital business landscape. You'll learn data-driven decision-making, predictive modeling, and advanced analytics techniques. With a strong focus on practical applications, this program prepares you to extract valuable insights, drive innovation, and optimize strategies for data-driven success in various industries.

UPES Online's MBA in Digital Business offers a comprehensive program that equips students with cutting-edge analytics skills, enabling them to thrive in data-driven industries. Benefits include career advancement, higher earning potential, and the ability to solve complex business challenges through data-driven insights.

The average salary of a Digital Business Manager is ₹10,63,589 per year in India (Source: Glassdoor). It can go even higher as you gain higher levels of education and work experience.

MBA in Digital Business offers a cutting-edge curriculum, equipping you with data-driven decision-making skills crucial in today's business world. With this degree, you can pursue roles like data analyst, business intelligence manager, or consultant, driving data-driven strategies and enhancing business performance.