MBA with specialization in Marketing Management

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Why MBA with specialization in Marketing Management

Marketing budgets are set to surge, with digital advertising and social media expected to experience a 10% to 25% increase, according to SAMY Alliance Marketing Trends. Beroe Market Research predicts that the marketing consulting market will grow to $343.5 billion by 2025, offering some of the highest-paying jobs in the industry. With technology and data trends constantly reshaping the industry, companies are actively seeking skilled individuals who have mastered basic marketing principles and the latest know-how.

UPES ON's 2-year MBA with specialization in Marketing Management equips students with expertise in creating and executing marketing strategies, conducting market research, managing brand identity, and evaluating marketing effectiveness. This program keeps students ahead of the curve with the latest knowledge, abilities, and methods in marketing strategy, consumer behavior, and market analysis.

A Booming Sector With Growth & Promising Opportunities

  • Marketing budgets expected to rise up to 25% with focus on Digital Advertising and Social Media. (Source: SAMY Alliance Marketing Trends)

  • Global influencer market size was $16.4 billion in 2022. (Source: Statista)

  • Marketing consulting projected to reach $343.5 billion growth by 2025, a top salary job area. (Source:Beroe Market Research)

We Are Creating Leaders Of Tomorrow

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UPES Advantage

  • Economics & Management Decisions
  • Financial Management
  • Marketing Management
  • Quantitative Techniques for Management Applications
  • Operations & Material Management
  • Human Resource Management
  • Customer Relationship Management
  • Project Management & Contract Administration
  • Strategic Management of Technology & Innovation
  • Research Methodology
  • Consumer Buying Behavior in Digital World
  • Online Sales and Channel Management
  • Digital Brand Management
  • Marketing Analytics
  • Services Marketing
  • Business Policy & Strategy
  • Data Visualization
  • Advertising and Sales Promotion
  • Social and Digital Media Marketing
  • Dissertation
  • Critically evaluate the key analytical frameworks and tools used in marketing.
  • Apply key marketing theories, frameworks, and tools to solve marketing problems.
  • Utilize information of a firm's external and internal marketing environment to identify and prioritize appropriate marketing strategies.
  • Exercise critical judgment through engagement and reflection with existing marketing literature and new developments in the marketing environment.
  • Critically evaluate the marketing function and the role it plays in achieving organizational success both in commercial and non-commercial settings.
  • Evaluate and act upon the ethical and environmental concerns linked to marketing activities.
  • Ability to implement Sales Planning, Market research, and Brand Building Techniques.
  • Get global certifications from prestigious universities like Wharton Online, University of Minnesota, University of California, University of Illinois, University of London, Rutgers University and more.
  • Stay competitive in the ever-evolving job market by mastering emerging areas of expertise. 
  • Access to specialized Coursera courses tailored to your domain will be available after your enrolment.
  • Learn from world-class faculty members from around the globe who will guide your journey.

Learn the basics of AI, its diverse applications within your field, gain practical knowledge of leveraging AI to solve real-world business challenges, and develop the expertise to evaluate AI solutions effectively.

  • Introduction to Data Science, AI/ML
  • Data Science Applications
  • Data and Summarizing Information
  • Hypothesis Testing Techniques
  • Introduction to Machine Learning (ML)
  • Data Preparation Strategies for ML
  • Exploration of ML Algorithms
  • Unsupervised Learning Approaches
  • Understanding Model Inference
  • Navigating Challenges in Model Deployment
  • Specialized Module on Deep Learning
  • Exploring Generative AI and its Role in Business Innovation
  • Prompt Engineering
  • Latest AI Applications In Your Domain

  •  Marketing Coordinator
  •  Marketing Analyst
  •  Marketing Assistant
  •  Digital Marketing Specialist
  •  Market Researcher
  •  Brand Manager
  •  Marketing Manager
  •  Product Manager
  •  Social Media Manager
  •  Digital Marketing Manager
  •  Director of Marketing
  •  Chief Marketing Officer (CMO)
  •  Vice President of Marketing
  •  Senior Marketing Manager
  •  Business Development Director

Our comprehensive career services guarantee your career preparedness and employability for the professional world.

  • Career Orientation
  • Mentorship by industry experts
  • LinkedIn/Resume building guidance
  • Interview preparation

To make your payment journey smoother, our partner, we offer you flexible and budget-friendly payment options:

  • Easy EMI Payment: Our Partner, Finance Peer offers 12 months EMI* option.
  • Semester-wise Fee: Pay INR 37,500 per semester (total 4 semesters).

  • Consumer-behavior Psychology
  • Data Analysis
  • Attention to detail
  • Leadership skills
  • Problem-solving skills

Our Alumni Network upes on logo the Job & Thriving

After completing the program, you will get a Master's Degree from UPES

UPES in ranked 52nd among Indian universities and 39th in the management category by NIRF 2023.

Trending upes on logo UPES Online


Absolutely. All online degree programs provided by UPES ON hold recognition and approval from the University Grants Commission (UGC) and the Distance Education Bureau (DEB). This ensures that the education you receive meets the highest quality standards.

Please refer to for further information.

UPES ON's commitment to excellence is underscored by its remarkable achievements. We are not only ranked 39th in the Management category of the National Institutional Ranking Framework (NIRF), but UPES as a whole is also the No.1 Private University in Academic Reputation. Furthermore, our university ranks amongst the top 3% of universities worldwide, as per the 2024 QS World University Rankings.

Yes, indeed. UPES ON's degrees carry international recognition. Organizations like World Education Services (WES) acknowledge and accept our degrees, facilitating opportunities in regions such as the US and Canada.

UPES ON boasts a diverse array of online degree programs and professional certifications across 32 disciplines. Whether your interest lies in business, engineering, technology, or other fields, we have options to cater to your aspirations.

UPES ON's degrees and certificates hold significant credibility and value in the eyes of various stakeholders, including government agencies, corporations, and educational institutions. This recognition expands your horizons for career growth.

Choose UPES ON with confidence, knowing that our recognized online programs, impressive rankings, global acceptance, and international acclaim can propel you toward academic and professional success. For more detailed information, feel free to explore our official website or contact our admissions team.

Yes, our online degrees are recognized in India and abroad. Our alumni have undertaken further studies and made successful careers after completing these programmes, in many countries across the globe.

Absolutely, we go beyond the traditional placement support. We offer comprehensive career orientation sessions, enabling you to explore various career paths and gain clarity on your aspirations. Crafting an impactful resume is a crucial step, and we provide assistance in creating an outstanding one. Not only that, our expert guidance extends to helping you build an impressive LinkedIn profile, enhancing your online professional presence. We also share relevant job offers every month, ensuring you have a consistent stream of opportunities aligning with your envisioned career path.

Yes, you can pursue a Ph.D. after the successful completion of your MBA degree. A Ph.D. enhances your employability quotient and helps you progress in your career.

Yes, you can pursue a short-term PGP or Certification course along with your MBA degree program.

  • Legacy University: Ranked 52nd among Indian universities and 39th in the management category by NIRF 2023. QS 5-star for academic development. NAAC 'A' Grade University.
  • Updated Curriculum: Includes AI and innovations in your field.
  • Dual Certification: From prestigious global universities like Rutgers, Wharton Online, and more.
  • Convenient Financing: Low-interest loans and flexible part-payments available.
  • Enriching Learning Journey: Exclusive Pre-Semester specialized courses, workshops, and masterclasses by global faculty.
  • Career Support: Resume building, LinkedIn guidance, virtual apprenticeships, and regular job opportunity updates.
  • Interactive Learning: Engage with dynamic and interactive study material.
  • Case study-based pedagogy: Enhance your problem-solving skills using AI and other real-world solutions.
  • Dedicated student support: Get prompt assistance for all your queries, round the clock.

The UPES ON Term-end Examination are conducted on the following dates:

Exam Cycle For Programs Last Date for Registration Date of Examination
December Exam Cycle For July intake 15 October - 15 November or As Notified 3-13 December
March Exam Cycle For PGP and Supplementary exam 1 February - 15 February or As Notified 3-13 March
June Exam Cycle For Jan intake 15 April - 15 May or As Notified 3-13 June
September Exam Cycle For PGP and Supplementary exam 1 August - 15 August or As Notified 3-13 September

An MBA in Marketing Management offers a dynamic career path. Graduates gain expertise in market analysis, digital marketing, branding, and consumer behaviour. This program equips students with strategic skills to excel in diverse industries. UPES Online's MBA in Marketing Management unlocks opportunities in various management roles like marketing leadership, product management, and market research, ensuring a promising future.

Yes, an MBA in Marketing is in high demand, with businesses seeking experts to navigate today's competitive market. UPES Online's MBA in Marketing Management offers cutting-edge curriculum, industry-experienced faculty, and flexible online learning, equipping you with the skills to excel in this dynamic field.

An MBA in Marketing Management is ideal for aspiring marketers and professionals seeking to enhance their marketing skills. The program offers an industry-relevant curriculum, expert faculty, and flexibility for working individuals. Whether you're a marketing enthusiast or looking to advance your career in this field, MBA in Marketing Management equips you with the knowledge and skills to excel in the competitive marketing landscape.

You can secure a job after completing an MBA in Marketing Management. This program equips you with essential skills in market analysis, strategy, and digital marketing, making you a valuable candidate for marketing roles across industries. UPES ON's industry-aligned curriculum and expert faculty ensure you are job-ready upon graduation.

The average MBA in Marketing salary in the Indian sector is around INR 3 - 10 LPA. (Source: GetMyUni). A UGC-entitled MBA in Marketing from UPES Online offers lucrative career prospects AND equips students with cutting-edge marketing strategies and skills, ensuring they are well-prepared for high-paying roles.