Post Graduate Program in Marketing Management

Why Post Graduate Program in Marketing Management

The Indian Marketing Ecosystem is experiencing tremendous growth and is expected to reach significant heights in the next decade, alongside traditional mainstream media. As society and the market continue to evolve, addressing consumer pain points is becoming increasingly demanding. The PGP in Marketing Management by UPES ON and Edology provides learners with a strong understanding of human and market behavior to effectively connect with the end consumer. You will learn to develop effective strategies to enhance a business's interactions with the world. The comprehensive curriculum focuses on equipping you with core business skills, critical thinking, and analytical abilities to make a substantial impact in the industry. You will gain in-depth knowledge of emerging areas such as Marketing Analytics, Consumer Buying Behavior, Brand Management, Integrated Marketing Communication, Social & Digital Marketing, Sales & Channel Management, Advertising, and Sales Promotion. Edology offers futuristic and transformative education to meet the dynamic needs of organizations and equip individuals with relevant skills for their continuous career growth.

A Booming Sector With Growth & Promising Opportunities

  • Marketing budgets expected to rise up to 25% with focus on Digital Advertising and Social Media. (Source: SAMY Alliance Marketing Trends)

  • Global influencer market size was $16.4 billion in 2022. (Source: Statista)

  • Marketing consulting projected to reach $343.5 billion growth by 2025, a top salary job area. (Source: Beroe Market Research)

UPES Advantage

  • Consumer Buying Behavior in Digital World
  • Online Sales and Channel Management
  • Digital Brand Management
  • Marketing Analytics
  • Services Marketing
  • Business Policy & Strategy
  • Data Visualization
  • Advertising and Sales Promotion
  • Social and Digital Media Marketing
  • Gain a deep understanding of marketing concepts and practices, including market research, consumer behavior, segmentation, targeting, branding, pricing, and promotion.
  • Develop analytical and critical thinking skills to identify and solve complex marketing problems in organizations.
  • Develop strong communication and interpersonal skills, including the ability to communicate effectively with customers, colleagues, and other stakeholders in the organization.
  • Gain leadership and management skills, including the ability to manage teams, develop marketing strategies, and drive marketing initiatives.
  • Learn digital marketing skills, including social media marketing, search engine optimization, email marketing, and other relevant digital marketing techniques.
  • Gain an understanding of ethical and legal considerations related to marketing practices, including consumer privacy, data protection, and compliance with marketing regulations.
  • Develop a global perspective on marketing, including cross-cultural communication, international marketing practices, and the impact of globalization on marketing.
  • Get global certifications from prestigious universities like Wharton Online, University of Minnesota, University of California, University of Illinois, University of London, Rutgers University and more.
  • Stay competitive in the ever-evolving job market by mastering emerging areas of expertise. 
  • Access to specialized Coursera courses tailored to your domain will be available after your enrolment.
  • Learn from world-class faculty members from around the globe who will guide your journey.

  •  Marketing Coordinator
  •  Social Media Specialist
  •  Sales Representative
  •  Brand Manager
  •  Product Marketing Manager
  •  Digital Marketing Manager
  •  Marketing Manager
  •  Marketing Director
  •  Chief Marketing Officer (CMO)

Our comprehensive career services guarantee your career preparedness and employability for the professional world.

  • Career Orientation
  • Mentorship by industry experts
  • LinkedIn/Resume building guidance
  • Interview preparation

To make your payment journey smoother, our partner, we offer you flexible and budget-friendly payment options:

  • Easy EMI Payment: Our Partner, Finance Peer offers convenient EMI* option.

  • Communication skills
  • Data Analysis skills
  • Attention to detail
  • Leadership skills
  • CProblem-solving skills

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After completing the program, you will get a Global Certificate from UPES

UPES in ranked 52nd among Indian universities and 39th in the management category by NIRF 2023.

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FREQUENTLY ASKED QUESTIONS

The UPES ON Post Graduate Programme (PGP) is an intensive 10-month management program that can be pursued remotely. This PGP maintains the same level of academic rigor and content as a traditional two-year full-time MBA program offered by renowned global business schools.

No, the UPES ON Post Graduate Programme upholds a level of rigor and content equivalent to that of a regular two-year full-time MBA program offered by esteemed global business schools. For MBA courses please refer to our MBA program pages.

It's important to clarify that only universities have the authority to grant degrees in India. The UPES ON PGP does not confer a degree or diploma; it is structured as a standalone program. For MBA courses please refer to our MBA program pages.

Details about the specializations offered can be found on our website under the "Certifications" section.

45% and 5% exception as additional relaxation (for special case). Top of Form

The UPES ON PGP typically offers multiple cohorts throughout the year to accommodate different starting preferences. These starting months are January, April, July, and October. Each of these months corresponds to a new cohort of students joining the program. This approach allows for greater flexibility in enrolment and enables students to choose the cohort that best suits their schedule and timeline.

Our trusted partner for the UPES ON PGP program is Edology. They collaborate with universities worldwide to offer high-quality online education and reach out to the wider learners that enhances industry-centric knowledge and skills for students and professionals. This partnership enables UPES ON to provide a comprehensive education approach, combining academic expertise with career-focused growth opportunities. Each student benefits from tailored programs, specific career enhancements, and strong CV credentials to succeed in their chosen career path.